For retailers

STOCK FREEFLO.

Australia's largest ice tray and innovative reusable ice cubes. We stock and work with a range of stores including tackle shops, camping and outdoor retailers, and hardware stores.

  • Tiered wholesale pricing
  • Countertop, shelf and floor display options
  • Marketing support from launch to sell-through
Get the wholesale pack

We'll email you the range, pricing tiers and terms.

15,000+ Aussie customers
15+ Stockist locations
73% Stockist reorder rate
500+ Five-star reviews

Stockists

On shelves nationwide.

WHY STOCK FREEFLO

BUILT TO SELL.

THE ORIGINAL

Australia's largest ice trays. No knock-offs.

WE PROMOTE YOU

We point customers to your store.

IT MOVES

73% of our stockists reorder.

FAIR RATES

Tiered pricing so everyone makes a good buck.

The system

THE 5-PRODUCT RANGE.

One reusable system: giant ice blocks and reusable cubes, sold standalone or together. Full specs, pricing and minimum order quantities are in the wholesale pack.

The Freeflo retail system

A SETUP FOR EVERY STORE.

From countertop to full floor display, Freeflo scales to suit your space.

COUNTERTOP

Compact and accessible, with a lower commitment. Showcases key trays or cube bags and drives impulse, add-on purchases. Best for smaller stores and convenience formats.

SHELF

Trays and cubes merchandised together with a product information stand. Easy to shop and clearly organised. Best for medium stores, lifestyle and department stores.

FLOOR

The complete Freeflo range in one branded destination: tray, cubes and product education together. Strongest in-store presence, for flagship and high-volume stores.

In-store

DISPLAYS THAT SELL FOR YOU.

POS displays, inserts, stands and info sheets, scaled from a single counter unit to a full floor destination. Swipe to explore.

  • REUSABLE ICE CUBES DISPLAY

    Display option for our reusable ice cubes.

  • ICE MOULD DISPLAY

    Display option for our giant ice moulds.

  • ICE CUBES DISPLAY

    Display option for our giant ice moulds.

  • SUPPORTING POS DISPLAYS

    Stands to lift our range on your shelf or counter.

  • PRODUCT INSERTS

    Inserts that explain how to best look after your new purchase.

    From launch to sell-through

    WE DON'T JUST PUT PRODUCT ON A SHELF.

    We help you sell it, from the day it lands to every reorder after.

    CONTENT & CREATORS

    Social media and creator content that builds demand before customers reach your store.

    IN-STORE MATERIAL

    POS displays, shelf solutions and product inserts, all designed by Freeflo.

    LAUNCH CAMPAIGNS

    Launch campaigns and seasonal promotions to drive traffic to your store.

    PRODUCT & STAFF EDUCATION

    Care guides, set-up ideas and quick-reference material so your team can sell with confidence.

    Questions

    GOOD TO KNOW.

    Still stuck? Email hello@freefloclub.com.au.

    Will Freeflo sell in my store?

    Yes. 73% of our stockists reorder, and we've supplied 15,000+ customers Australia-wide.

    What margins can I expect?

    Exclusive wholesale rates with tiered discounts, so margins grow as you order more. Full pricing is in the wholesale pack.

    What are the minimums and payment terms?

    Orders are by the carton, with a lower minimum on the Big Block Tray and a slightly higher one on the Pro range and cube bags. Exact quantities and pricing are in the wholesale pack.

    First orders are prepaid, with simple credit terms for ongoing partners.

    Do you help with marketing?

    Yes, from launch to sell-through. That includes professional photography and lifestyle content, creator and social content, POS displays and shelf material, product and staff education, and seasonal or launch campaigns. We also feature our stockists on our socials and email.

    What retail display options are there?

    Countertop, shelf or full floor displays, whichever suits your space and store size. Full details and dimensions are in the wholesale pack.

    How do I get the wholesale pack?

    Fill in the form at the top of this page and we'll email you the range, pricing tiers and terms.

    Ready when you are

    LET'S GET YOU STOCKED.

    Get the wholesale pack and we'll help you set up your first order.

    • Tiered wholesale pricing
    • Marketing support: content, campaigns, POS material & staff education
    • Simple credit terms for ongoing partners
    Get the wholesale pack

    Prefer email? hello@freefloclub.com.au

    Big Block Tray Pro stackable silicone ice tray product graphic 2