For retailers
STOCK FREEFLO.
Australia's largest ice tray and innovative reusable ice cubes. We stock and work with a range of stores including tackle shops, camping and outdoor retailers, and hardware stores.
- Tiered wholesale pricing
- Countertop, shelf and floor display options
- Marketing support from launch to sell-through
We'll email you the range, pricing tiers and terms.
On shelves nationwide.
WHY STOCK FREEFLO
BUILT TO SELL.
THE ORIGINAL
Australia's largest ice trays. No knock-offs.
WE PROMOTE YOU
We point customers to your store.
IT MOVES
73% of our stockists reorder.
FAIR RATES
Tiered pricing so everyone makes a good buck.
The system
THE 5-PRODUCT RANGE.
One reusable system: giant ice blocks and reusable cubes, sold standalone or together. Full specs, pricing and minimum order quantities are in the wholesale pack.
The Freeflo retail system
A SETUP FOR EVERY STORE.
From countertop to full floor display, Freeflo scales to suit your space.
COUNTERTOP
Compact and accessible, with a lower commitment. Showcases key trays or cube bags and drives impulse, add-on purchases. Best for smaller stores and convenience formats.
SHELF
Trays and cubes merchandised together with a product information stand. Easy to shop and clearly organised. Best for medium stores, lifestyle and department stores.
FLOOR
The complete Freeflo range in one branded destination: tray, cubes and product education together. Strongest in-store presence, for flagship and high-volume stores.
In-store
DISPLAYS THAT SELL FOR YOU.
POS displays, inserts, stands and info sheets, scaled from a single counter unit to a full floor destination. Swipe to explore.
From launch to sell-through
WE DON'T JUST PUT PRODUCT ON A SHELF.
We help you sell it, from the day it lands to every reorder after.
CONTENT & CREATORS
Social media and creator content that builds demand before customers reach your store.
IN-STORE MATERIAL
POS displays, shelf solutions and product inserts, all designed by Freeflo.
LAUNCH CAMPAIGNS
Launch campaigns and seasonal promotions to drive traffic to your store.
PRODUCT & STAFF EDUCATION
Care guides, set-up ideas and quick-reference material so your team can sell with confidence.
Questions
GOOD TO KNOW.
Still stuck? Email hello@freefloclub.com.au.
Will Freeflo sell in my store?
Yes. 73% of our stockists reorder, and we've supplied 15,000+ customers Australia-wide.
What margins can I expect?
Exclusive wholesale rates with tiered discounts, so margins grow as you order more. Full pricing is in the wholesale pack.
What are the minimums and payment terms?
Orders are by the carton, with a lower minimum on the Big Block Tray and a slightly higher one on the Pro range and cube bags. Exact quantities and pricing are in the wholesale pack.
First orders are prepaid, with simple credit terms for ongoing partners.
Do you help with marketing?
Yes, from launch to sell-through. That includes professional photography and lifestyle content, creator and social content, POS displays and shelf material, product and staff education, and seasonal or launch campaigns. We also feature our stockists on our socials and email.
What retail display options are there?
Countertop, shelf or full floor displays, whichever suits your space and store size. Full details and dimensions are in the wholesale pack.
How do I get the wholesale pack?
Fill in the form at the top of this page and we'll email you the range, pricing tiers and terms.
Ready when you are
LET'S GET YOU STOCKED.
Get the wholesale pack and we'll help you set up your first order.
- Tiered wholesale pricing
- Marketing support: content, campaigns, POS material & staff education
- Simple credit terms for ongoing partners
Prefer email? hello@freefloclub.com.au

